If you're as old as I am, you'll remember the famous sports stars of the moment exclaiming, "I'm going to Disneyland!" after winning the Super Bowl or World Series. That ingenious marketing idea was started in 1987 by then Disney CEO, Michael Eisner. But did you ever wonder where that idea came from? Ok, probably not, but it's a fun story.
After completing the first ever flight around the world without stopping or refueling, Jeannie Yeager and Burt Rutan had dinner with Michael and Jane Eisner, his wife.
At the dinner, Michael asked the aviators "What are you doing next?" To which they replied, "We're going to Disneyland." And with that, Jane turned to Michael and said, "Michael, you've got to use that."
And so it was that the next year (1987) Eisner started that marketing campaign.
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